Hereford State Bank Announces Name Change

HEREFORD, Texas, June 30, 2010 – Hereford State Bank, along with the other nine banks in the First Financial Family of Banks was recently recognized when BANK DIRECTOR MAGAZINE named First Financial Bankshares, Inc. as the BEST BANK IN TEXAS and # 2 in the nation compared to banks with assets of $3 billion or more.

"In celebration of this outstanding achievement and in order to better align itself with the rest of the First Financial family in preparation of potential expansion opportunities, Hereford State Bank will change its name to First Financial Bank, subject to final regulatory approval, in June." announced Mike Mauldin, Chairman, CEO and President of Hereford State Bank.  

"We have more and more customers who enjoy the convenience of being able to bank at any of our 48 locations across the state." said Mauldin.  "Even though it’s a new name, we will continue to be the same customer-focused, community-based bank with a local board of directors and a local bank president, who will continue to make local decisions. We will remain true to the values and fundamentals that have made us successful and will be the same bank and the same friendly people," Mauldin added.  "Our officers and employees will continue to serve our customers and be personally involved in and supportive of our community."

First Financial Bank (Hereford State Bank) is a subsidiary of First Financial Bankshares, Inc. Headquartered in Abilene, Texas, First Financial Bankshares operates ten separately chartered banks with 48 locations and 65 ATMs in Texas.

"In addition, we believe that our strong capitalization, experienced management team and excellent reputation favorably position us to grow during the year ahead.  We expect the current economic challenges to generate improved opportunities for acquisitions and want to be poised to take advantage of those opportunities as they present themselves," added F. Scott Dueser, President and Chief Executive Officer of First Financial Bankshares, Inc.

In addition to the Hereford bank, the other subsidiary banks of First Financial Bankshares are First Financial Bank, N.A., Abilene, Albany, Clyde and Moran; First Financial Bank, N.A., Eastland, Ranger and Rising Star; First Financial Bank, N.A., Cleburne, Burleson, Alvarado and Midlothian; San Angelo National Bank, San Angelo; First Financial Bank, N.A., Mineral Wells, First Financial Bank, N.A., Southlake, Trophy Club, Keller, Bridgeport, Decatur and Boyd; First Financial Bank, N.A., Stephenville, Granbury and Glen Rose; First Financial Bank, N.A., Sweetwater, Roby, Trent and Merkel, and Weatherford National Bank, Weatherford, Aledo, Brock and Willow Park.  The Company also operates First Financial Trust and Asset Management Company, N.A., with six locations and First Technology Services, Inc., a technology operating company.

The Company is listed on The NASDAQ Global Select Market under the trading symbol FFIN.  For more information about First Financial Bankshares, please visit our Web site at http://www.ffin.com.